When you think about the pictures on the cigarette packets - how effective are they? Who is more offended by the pictures - Smokers or non - smokers?? While I am all for trying to reduce the obesity epidemic that is spreading throughout the western world - is this tactic really the answer??? How about prevention, education, compulsory PE and guidance in diets and lifestyle. I mean if an alcoholic watched an ad with someone drinking a bottle of wine - would that put them off drinking??
I think the obesity problem is complex. Just overeating and having a sedentary lifestyle is not all that can lead to obesity. I would like to see some more 'positive' campaigns to deal with this growing problem.
While searching for the above report, I also found the following ad campaigns and posters:
Thought this placement was ironic
Back in the Stone Age this would have been useful
Soft drink packs on the pounds
Butter suicide bomb
The effect of processed foods
Are parents part of the cause?